Tuinhier went all out on the gardendays in Beervelde. One of the biggest yearly gardenshows in Belgium. The theme was Italia. Tuinhier built a 3,5m high tower of Pisa and decorated it in the colours of the Italian flag.
Further more the Flemish association gave draught tips and trics to the passersby.
An idea to also increase the visibility of allotment gardening in your country?
In 2017 the Flemish federation Tuinhier surveyed its 2000 volunteers who are active on a local board. This survey resulted in a lot of feedback and ideas. One of the needs we had to address according to our volunteers was 'Visibility'.
In 2018 a poster was created in a working group. This poster was launched in 2019 with our first magazine of the year. We asked all our members to put up the poster in a visible spot.
Afterwards, we asked our local volunteers if they liked the campaign and how they had used the posters. 28 % used the digital version on Facebook. 61% of our local boards put up extra posters in public spaces. 50% actively promoted the campaign with their members. Some made a contest out of it; others added their local contact information or used the same image on their programme and flyers.
In general almost all our boards asked for a repetition or a similar campaign in the following years. The quote we used on the poster means: "garden pleasure? That grows here!"
In 2015 we started our garden label in Belgium, after being inspired by our northern neighbours AVVN in the Netherlands. The city Torhout and the town Bornem were our 3rd and 4th projects that signed in. After 3 evaluations and a 2 year journey these two projects received in September their final judgement. Our external jury awarded both projects with 3 out of 4 stars. A good score for these two young projects.
Torhout 'de smallen entrée'
There is a good vibe on this park, sociable and cosy. Three gardeners guide the less experienced gardeners, the neighbourhood is involved and invited to activities. There is a good mixture in activities e.g.: BBQs, barter trade, workshops, small competitions,… The neighbours are encouraged to develop their own garden. There were still underdeveloped projects concerning the design of the park e.g.: a composting toilet was still absent, the green roofs on the large sheds and the demo-garden had to be further developed. For this reason the jury awarded the project with 3 stars.
In the two years a tremendous amount of work has been done. And the participants grew more and more interested in the project along the way. They attracted people with the right mindset to lead this project with the necessary dynamism. All start advices from the jury were addressed. It is still a 'work in progress' a continuation of the group meetings and schooling is necessary. The demo-garden is still getting shape, but they're heading in the right direction and the delivered efforts were rewarded with 3 stars.